Meet Surf School Manager Liz

UPDATED IN 2026~

Meet our Surf School Manager Liz:

How did you first become involved with Maui Surfer Girls? 

I went to high school at Seabury Hall with (MSG Founder) Dustin, although we were a couple years apart, but we reconnected when we were both on the alumni board in the 2000s.  Then she posted on Facebook in 2015 that she was hosting a women’s surf camp and I jumped on the opportunity!  I hadn’t surfed very much, so I was looking forward to spending some quality time on the water.  But I quickly realized that camp wasn’t just about the surfing. As an adult, bonding so closely with a group of women was such a life-changing experience.  All of the Maui Surfer Girl staff is so amazing… when Dustin asked me to come on board (pun intended), I just had to say yes!

I had been working in PR and Marketing for several years at that time, so the idea to work with a company with such amazing stories to tell was just a dream!  I don’t have to come up with angles or hooks, I just tell the story of what we do so well, and the rest comes easy!

I’m now over 10 years in with Maui Surfer Girls, and manage the surf school instructors, schedules, reservations, web site, social media, marketing, payroll, all the fun computer stuff!

How did you get into surfing? 

I’ve been involved with water sports my whole life, sailing and windsurfing when I was young, even helping out at a windsurfing camp in Hood River when I was only 14 years old.  When I was in college, I taught sailing in Maine, Massachusetts and the Caribbean. I also sailed competitively for my college, Connecticut College. When I returned to Maui just after college, I taught windsurfing for two years with HST (Hawaiian Sailboarding Techniques).  I haven’t been windsurfing in many years, but I’ve enjoyed stand up paddling and now regular surfing that I’ve had such good coaching! I always love getting back on the water when our women’s camps are in session.  Surfing surrounded by other inspirational women is just next level!!!

How did you get into marketing? 

I have a degree in Environmental Studies, so after my stint as a windsurfing instructor, I got a job at Maui Ocean Center as a naturalist.  After about two months, I applied for the job of Public Relations Assistant, which I got.  Soon afterwards I was running the public relations department, and my final year there, I managed the marketing as well.  After my oldest child was born, over 18 years ago, I left the aquarium to work ‘from home, and I did freelance marketing consultations for companies such as Pacific Whale Foundation, Kim McDonald Art and Dazoo Restaurant.

Working for Maui Surfer Girls is the perfect combination of my love of water sports and experience in marketing.  Plus I love the mission of empowering females in this company.

How can we contact you? 

You can email me at [email protected] or connect with me through Facebook and Instagram @mauisurfergirls